Road Runner Sports Brings Brand Icon to Life
Acorn Interactive Creates Touch Screen Kiosk Application to Engage Customers in a Perfect Fit ExperienceTue, 15th Mar 2011
By Robert Payne
The world’s largest running store ramped its customer service up a notch by adding an interactive touch screen kiosk application to its Perfect Fit Experience that incorporates pressure mats, treadmills and slow motion video for gait analysis.
"Road Runner Sports wanted a touch screen kiosk application to capture customer running patterns, preferences and foot data determined during the fit experience" said d'Arcy Muller of Acorn Interactive. "They also wanted to incorporate their Shoe Dog brand icon. We decided to kick it up a notch using embedded video of a live dog, a beautiful dalmation that customers find engaging and fun."
The kiosk portion of the application was built on the Adobe Air Platform. Deployed in all stores around the country the kiosks are connected securely to a central database for data capture and customer lookup. Acorn Interactive also provided 42 inch full high definition touch screens that provide the high-impact visual display that customers personally interact with during the Perfect Fit Experience.
"The application has been extremely robust since we launched it" says Robert Payne, Production Director at Acorn Interactive. "Adobe Air was still in beta test when we started building the application but it was the right choice for the challenges we faced using full high definition video".
Acorn Interactive has been building Kiosk Applications since 2004 and was the first US company to deliver full high definition (1080P) kiosk applications.
This article was posted on Tue, 15th Mar 2011