Google 68 Release Requires SSL Certificates for All Sites

Secure vs Not Secure Website Notifications

Sun, 1st Jul 2018
By d'Arcy Muller


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In July of 2018, the release of Google 68 and the new Chrome browser will require SSL Certificates for all websites or the browser will show "Not Secure" notifications. This will also affect page ranking.

Google's new security algorithm will now require all websites to have an SSL Certificate and all URLs on all sites' pages to redirect from http:// to https:// .

This means several things for your website and your business.

First, if you do not have an SSL Certificate, site visitors will see the "Not Secure" message along with a notice of "back to safety" and a warning page. This will cost your site not only page views, but also site visitors, and business.

Second, While Google doesn't require the https://www URLs in order to be ranked within Google's search functions, it is a big factor in how well Google ranks your site. What does this mean for your business on the web? It means that without an SSL, all your hard work with Organic and paid Search Engine Optimization (SEO) won't have the potential to rank well and provide a profitable return on investment. This means a loss/lowering in search ranking for your site, keeping your company away from the customers you want to entice.

Third, and most importantly, make sure you get a reputable web developer to do the SSL and URL redirect work for you. It's not as simple as activating a Certificate. Contact us for more information and to make sure your site is up-to-date.


This article was posted on Sun, 1st Jul 2018
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