Brand Development Consultants - San Diego
Great Brands require Great Brand Strategies
A powerful brand can grow to become a company's most valuable asset. A brand is the aggregate of perceptions in the mind of the consumer, how you stand apart from your competition, and why a buyer should select your brand.
Whether you’re a small start-up or an established business, a strong brand generates confidence, garners loyalty, and can enable you to charge a premium price. But most important, a great brand reduces a buyer’s perception of risk and makes the selection process more effortless.
A brand is the distillation of all your interactions with your employees, customers, channel partners and prospects. Developing a great brand requires a strategy that consistently communicates what your company represents, along with your distinct differentiators, image, and personality. Acorn Interactive provides a complete range of strategic brand consulting and creative services for small to medium companies including:
- Brand Assessment
- Brand Name Development
- Corporate/Brand Identity Development & Design
- Brand Positioning
- Brand Messaging
By determining where your brand fits in the current market, we can help design a process to position your brand for the future.
Our discovery process helps clarify your objectives, your brands differentiators and its challenges. Then using research we measure brand awareness, loyalty and associations to evaluate how your brand stacks up against competitors.
The results from this process will clarify how your brand is perceived and form the basis for the development of a brand strategy for the future.
Brand Name Development
When clients come to us, they're looking for the ideal company or brand name. We know that a strong brand name serves many purposes and objectives.
A company's name must encompass the personality of the brand and connect with the primary audience. A compelling name must also have the power to make a lasting impact.
Your brand's tagline should instantly communicate your company's brand and value. We collaborate with you every step of the way to find the right brand name and tagline for your business or product. Brands have an emotional connection to both the company and your target market. We bring the fun, creative, collaborative approach to the process.
Corporate Identity Development
While the name of your company is what people hear, your logo is the first visual impression you make – it should encapsulate what your company stands for and the promise it offers.
Creating a corporate identity is far more challenging than just coming up with a few graphic designs.
When you work with us you'll find why the corporate identies we help creat make a lasting impact. So whether you're a start-up company needing a new brand or corporate identity or an established company re-branding or developing a new product, we can help create – or reinvent – an identity that makes the right impression and supports your business objectives.
One voice, one story.
We can work with you to identify the right market niche for your brand. Then we develop strategic actions to influence the perception the niche market has of your brand in relation to their perceptions of competitors in the same category - putting you on top of your marketplace and setting you apart from your competition.
Targeted brand messaging breathes life into your brand position.
Your brand must tell the story of your product or service in a way that's compelling and readily understood by your target audience.
Developing a strong understanding of the needs of the influencers and stakeholders you're trying to reach fuels this process. By carefully aligning copywriting with your brand positioning we reinforce your brand story while growing brand equity.